Which is the process of growing a website’s organic search traffic1. It’s where you do things that help you show up and rank higher in a search engine’s organic results.
SEO is important because people are likely searching for what you do, and you can attract customers by ranking for those terms. But you’re unlikely to rank without effort, as others are trying to do the same. This is why SEO matters. It helps show Google that you most deserve to rank2.
SEO involves five main steps1:
- Keyword research. Find what people search for.
- Content creation. Craft content for searchers.
- On-page SEO. Make your content as clear as possible.
- Link building. Build trust and authority from other websites.
- Technical SEO. Help search engines find, crawl, and index your content efficiently.
Some of the basic things you can do to set up your website for SEO success are:
- Get a good domain name that is short, memorable, and relevant to your business.
- Use HTTPS to encrypt your site and protect your visitors’ data.
- Choose an appealing design that is easy to navigate and fast to load.
- Create a positive user experience that keeps visitors engaged and satisfied.
- Optimize your title tags, meta descriptions, headings, images, and URLs for your target keywords.
- Publish high-quality content that answers the searcher’s query and provides value.
- Promote your content on social media and other platforms to generate traffic and links.
- Monitor your performance using tools like Google Analytics and Google Search Console.
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