Content marketing is not a one-size-fits-all approach. There are different types of content marketing that you can use depending on your goals, audience, and industry. In this guide, we’ll explain what each type of content marketing is, why it works, and how to use it effectively.
- Content marketing is the intentional creation and curation of content with the goal of both attracting new prospects and nurturing them into leads. It includes any form of messaging that you use to attract, educate, inform, persuade and inspire a prospect to move them closer to becoming a customer.
- But not all content is created equal. There are different types of content marketing that you can use depending on your goals, audience, and industry. Some types of content are more suitable for certain stages of the buyer’s journey, while others are more effective for certain platforms or channels.
- In this guide, we’ll explain what each type of content marketing is, why it works, and how to use it effectively. We’ll cover 12 types of content marketing that you can choose from, such as blogging, social media, video, podcasting, webinars, case studies, ebooks, white papers, infographics, quizzes, testimonials, and user-generated content.
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